Overview
SourcedPromote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.
O*NET definition of Public Relations Specialists (SOC 27-3031) · Job Zone Four: Considerable Preparation Needed.
Titles employers use
Sources: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 — national estimates by ownership; U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), O*NET 31.0 Database; GovJobs Wiki (editorial). Data captured September 30, 2026.
Requirements
Sourced- Education needed to enter
- Bachelor's degree
- Related work experience
- None
- On-the-job training
- None
Education workers say the job requires
Share of surveyed workers in Public Relations Specialists (SOC 27-3031) naming each level as required to be hired, 22 respondents, O*NET survey August 2022. Each employer sets its own minimum.
Sources: U.S. Bureau of Labor Statistics, Employment Projections 2025–35 — education and training assignments by detailed occupation (Tables 5.3, 5.4); U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), O*NET 31.0 Database. Data captured September 30, 2026.
How to get hired
SourcedPublic relations specialists typically need a bachelor's degree to enter the occupation.
From the BLS Occupational Outlook Handbook profile “Public Relations Specialists”, published August 27, 2026 · Read the full profile. National guidance; each employer runs its own hiring process.
Source: U.S. Bureau of Labor Statistics, Occupational Outlook Handbook, 2025–35 edition (XML compilation). Data captured September 30, 2026.
Academy and training
Sourced- SOC 27-3031
- None
- Job zone
- Considerable Preparation Needed
Academy length, curriculum and paid-training policies are set by each employer and state; they are part of the employer collection stage.
Source: U.S. Bureau of Labor Statistics, Employment Projections 2025–35 — education and training assignments by detailed occupation (Tables 5.3, 5.4). Data captured September 30, 2026.
Promotion ladder
EditorialCivil-service class series: civil-service class series I → II → III → senior → supervisor → manager, each with a salary range. Typical structure for a civil-service class series; titles, steps and timing differ by employer.
- Trainee / Assistant
- Level I
- Level II (journey)
- Level III / Senior
- Lead / Principal
- Supervisor
- Manager
- Director / Division Chief
Source: GovJobs Wiki (editorial).
Pay
SourcedMedian annual wage by employer type, national, May 2025. Federal includes the U.S. Postal Service; state and local include public schools and hospitals.
| Employer type | Workers | 10th pct. | 25th | Median | 75th | 90th |
|---|---|---|---|---|---|---|
| Federal | 6,640 | $76,670 | $92,660 | $115,210 | $140,670 | $161,470 |
| State | 21,090 | $47,700 | $57,020 | $68,620 | $85,660 | $106,160 |
| Local | 25,090 | $47,350 | $60,560 | $76,820 | $96,700 | $115,050 |
| All government | 52,820 | $48,630 | $61,380 | $78,310 | $100,080 | $126,230 |
| Private sector | 230,560 | $43,260 | $55,080 | $73,800 | $100,500 | $138,200 |
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 — national estimates by ownership. Data captured September 30, 2026.
State government pay plans
Official pay ranges for the job classes that match Public Information Officer in 28 state civil-service plans. They cover state employees only, not cities, counties or school districts.
| State | Job classes in the state plan | Annual range |
|---|---|---|
| Alabama | Public Information Spec(T) 1 class · effective September 1, 2026 · Alabama State Personnel Department | $38,189 – $70,392 |
| Arizona | Public Information Officer 2–4 4 classes · effective July 9, 2022 · Arizona Department of Administration, Human Resources Division | $40,496 – $87,570 |
| Arkansas | Public Information Specialist, Public Information Coordinator 2 classes · effective July 1, 2025 · Arkansas Department of Shared Administrative Services, Office of Personnel Management | $52,137 – $84,879 |
| Delaware | Public Information Officer 1 class · effective July 12, 2026 · Delaware Department of Human Resources, Classification and Compensation | $42,493 – $63,739 |
| Florida | Public Information Specialist II, Public Information Specialist - Ses, Public Information Specialist II- Ses 5 classes · effective July 1, 2026 · Florida Department of Management Services (DMS), State Human Resource Management | $36,317 – $86,852 |
| Georgia | Communications Spec 1–4, Communications Spec 1 Non Exempt, Communications Spec 2 Non Exempt, +2 more 8 classes · effective July 10, 2024 · Georgia Department of Administrative Services (DOAS), Human Resources Administration — Compensation | $35,619 – $81,720 |
| Hawaii | Public Information Officer 1 class · effective July 1, 2026 · State of Hawaiʻi Department of Human Resources Development (DHRD) | $74,652 – $106,260 |
| Idaho | Public Information Specialist, Public Information Officer, Public Information Officer Senior 3 classes · effective June 8, 2025 · Idaho Division of Human Resources | $44,200 – $128,586 |
| Illinois | Public Information Coordinator, Public Information Officer III–IV 3 classes · effective July 1, 2026 · Illinois Department of Central Management Services | $73,620 – $132,912 |
| Indiana | Communications Specialist 4, Communications Spec 3, Communications Consultant 4 classes · Indiana State Personnel Department | $42,900 – $92,690 |
| Louisiana | Public Information Officer 1–3 3 classes · effective March 3, 2025 · Louisiana Department of State Civil Service | $37,523 – $90,210 |
| Maryland | Pub Affairs Specialist 2 classes · effective July 1, 2026 · Maryland Department of Budget and Management (DBM) | $52,354 – $82,572 |
| Massachusetts | Public Information Officer 1 class · effective July 12, 2026 · Commonwealth of Massachusetts, Human Resources Division (HRD) | $103,430 – $150,776 |
| Michigan | Communications Specialist-2, Communications Specialist-3, Communications Specialist-4 3 classes · effective October 1, 2026 · Michigan Civil Service Commission | $68,536 – $125,299 |
| Minnesota | Communications Specialist 1–4 4 classes · effective July 2, 2026 · Minnesota Management and Budget (MMB) | $55,931 – $112,840 |
| Nevada | Public Information Officer I–II 2 classes · effective July 1, 2026 · Nevada Department of Administration, Division of Human Resource Management (DHRM) | $64,415 – $104,713 |
| New Jersey | Public Information Officer, Public Information Specialist 2–4 3 classes · effective December 23, 2006 · New Jersey Civil Service Commission | $62,091 – $86,926 |
| New York | Communications Specialist 1–2, Public Information Specialist 1–2, Assnt Public Information Officer 6 classes · effective April 1, 2026 · New York State Department of Civil Service | $52,694 – $114,585 |
| Ohio | Public Information Specialist, Public Information Officer 1–2 3 classes · effective July 1, 2026 · Ohio Department of Administrative Services (DAS), Classification & Compensation | $55,203 – $108,722 |
| Oklahoma | Public Information Officer I–III 3 classes · effective August 30, 2026 · Oklahoma Office of Management and Enterprise Services (OMES), Human Capital Management | $27,827 – $140,961 |
| Oregon | Public Affairs Specialist 1–3 | $46,980 – $149,088 |
| South Carolina | Communications Specialist I–III, Public Information Coordinator I–II | $26,928 – $78,540 |
| South Dakota | Communications Specialist, Public Information Officer 2 classes · effective July 1, 2026 · South Dakota Bureau of Human Resources and Administration (BHRA); Unified Judicial System for judicial classes | $40,082 – $111,987 |
| Tennessee | Communications Specialist-Int, Communications Specialist-Adv 2 classes · effective September 1, 2026 · Tennessee Department of Human Resources | $43,572 – $81,900 |
| Utah | Communications Specialist, SITLA, Communications Specialist, Career Service Exempt, Public Information Officer II, Auditor's Office, +4 more 8 classes · effective June 21, 2025 · Utah Department of Government Operations, Division of Human Resource Management (DHRM) | $51,418 – $138,258 |
| Washington | Communications Specialist - Transportation, Communications Consultant 1–5 6 classes · effective July 1, 2026 · Washington Office of Financial Management (OFM), State Human Resources | $39,924 – $133,200 |
| West Virginia | Public Information Specialist 1–3 3 classes · effective August 24, 2024 · West Virginia Department of Administration, Division of Personnel | $32,862 – $68,582 |
| Wisconsin | Communications Specialist, Communications Specialist-Senior, Communications Specialist-Adv 3 classes · effective June 28, 2026 · Wisconsin Department of Administration, Division of Personnel Management | $36,234 – $135,054 |
Lowest class minimum to highest class maximum. Hourly rates are converted at 2,080 hours a year, and other rates at the plan's pay periods; the plans publish the exact rates. Classes are matched to this job by title (GovJobsWiki editorial rule).
Sources: 28 official state pay plans, linked in each row.
Schedule
SourcedShare of surveyed workers in the occupation (O*NET work context, August 2022). Shift patterns and differentials depend on the employer.
Source: U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), O*NET 31.0 Database. Data captured September 30, 2026.
Day-to-day work
Sourced- Respond to requests for information from the media or designate an appropriate spokesperson or information source.4.5
- Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.4.4
- Post and update content on the company's Web site and social media outlets.4.4
- Write press releases or other media communications to promote clients.4.4
- Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.4.2
- Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.4.2
- Coach client representatives in effective communication with the public or with employees.4.1
- Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.4.1
- Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.3.9
- Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.3.9
The 10 most important of 15 core tasks for Public Relations Specialists, ranked by importance (1–5) in the O*NET survey of August 2022.
Source: U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), O*NET 31.0 Database. Data captured September 30, 2026.
Related jobs
DerivedBy state
SourcedMedian annual wage for Public Relations Specialists (SOC 27-3031) in each state, all employers (BLS state estimates do not separate government from private). Highest first.
| State | Workers | 10th pct. | Median | 90th pct. |
|---|---|---|---|---|
| District of Columbia | 16,720 | $64,260 | $102,740 | $202,170 |
| Washington | 6,430 | $60,760 | $87,470 | $136,020 |
| California | 32,710 | $49,550 | $85,030 | $160,520 |
| Connecticut | 1,910 | $51,410 | $84,990 | $162,280 |
| New York | 28,250 | $51,730 | $81,250 | $157,610 |
| Colorado | 7,410 | $51,710 | $80,680 | $139,040 |
| Virginia | 9,990 | $46,840 | $80,380 | $162,050 |
| New Jersey | 4,980 | $49,820 | $80,130 | $138,190 |
| Massachusetts | 6,760 | $51,710 | $79,660 | $139,240 |
| Maryland | 4,190 | $42,060 | $79,560 | $147,220 |
| Rhode Island | 1,140 | $47,750 | $77,540 | $129,360 |
| Illinois | 6,200 | $47,690 | $76,380 | $139,570 |
| Delaware | 930 | $43,720 | $76,120 | $126,290 |
| Oregon | 4,510 | $45,190 | $74,900 | $123,880 |
| Nevada | 1,600 | $44,710 | $73,840 | $120,160 |
| New Hampshire | 1,140 | $50,430 | $73,280 | $122,390 |
| Georgia | 6,860 | $43,590 | $73,200 | $128,190 |
| North Dakota | 640 | $47,980 | $70,280 | $100,710 |
| Alaska | 640 | $45,140 | $70,050 | $117,210 |
| New Mexico | 1,130 | $43,080 | $68,700 | $123,110 |
| Minnesota | 8,260 | $42,220 | $68,620 | $111,180 |
| Wyoming | 480 | $50,430 | $67,490 | $115,210 |
| Wisconsin | 4,410 | $44,790 | $67,240 | $105,970 |
| North Carolina | 9,910 | $39,840 | $67,230 | $136,450 |
| Arizona | 5,350 | $45,080 | $66,710 | $111,220 |
| Vermont | 1,260 | $45,330 | $66,060 | $101,520 |
| Michigan | 7,510 | $38,560 | $65,300 | $117,290 |
| Texas | 25,220 | $39,840 | $65,160 | $109,640 |
| Arkansas | 980 | $39,170 | $65,000 | $137,190 |
| Oklahoma | 2,280 | $39,380 | $64,920 | $113,780 |
| Indiana | 3,750 | $42,060 | $64,900 | $105,580 |
| Kansas | 2,340 | $39,820 | $64,860 | $105,500 |
| Ohio | 6,670 | $41,540 | $64,840 | $121,460 |
| South Dakota | 210 | $48,460 | $64,520 | $102,480 |
| Hawaii | 1,800 | $42,070 | $63,880 | $104,240 |
| Montana | 1,760 | $43,770 | $63,780 | $96,050 |
| Florida | 17,820 | $37,000 | $63,660 | $115,680 |
| Iowa | 2,890 | $38,890 | $62,970 | $104,700 |
| South Carolina | 2,950 | $38,920 | $62,730 | $143,940 |
| Utah | 1,800 | $41,410 | $62,670 | $119,270 |
| Maine | 1,400 | $38,890 | $62,450 | $100,770 |
| Nebraska | 1,590 | $41,490 | $61,780 | $93,990 |
| Alabama | 2,410 | $39,320 | $61,710 | $111,970 |
| Missouri | 4,820 | $38,490 | $61,130 | $102,850 |
| Idaho | 1,220 | $36,580 | $61,110 | $101,890 |
| Tennessee | 3,380 | $37,450 | $60,900 | $98,370 |
| Louisiana | 1,710 | $38,640 | $60,470 | $98,610 |
| Kentucky | 2,580 | $37,190 | $60,150 | $103,530 |
| Mississippi | 950 | $38,630 | $59,810 | $96,690 |
| Pennsylvania | 11,180 | $32,810 | $57,460 | $102,330 |
| West Virginia | 350 | $39,720 | $56,730 | $103,380 |
51 states with published estimates.
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 — state estimates. Data captured September 30, 2026.
Not yet collected
These dimensions are part of every job page. We publish them only once they are sourced from official documents such as job postings, pay plans, union contracts and state standards.
- 05 ProbationNot yet collectedProbation length and what ends it
- 09 Benefits and pensionNot yet collectedPension plan and formula, retirement age and years, DROP, retiree health, Social Security coverage, 457(b) and PSLF eligibility
- 10 Union contractsNot yet collectedBargaining unit, union and the current contract, with its source and effective dates
- 11 Transfers and lateral entryNot yet collectedLateral entry policy, certification reciprocity, lateral bonuses and moves between agencies
- 14 Exam practiceNot yet collectedNamed entrance and licensing exams, with free practice tests where they exist
- 15 Employer directoryNot yet collectedEvery public employer that hires this job, with its own pay and rules